CRM Evolution: What’s Next in CRM?

by Barbra Gago on July 22, 2010

August 1st we’ll be heading cross country to attend CRM Evolution, a conference dedicated to exploring the new ways CRM improves business processes and customer experiences. I am particularly interested in the Social CRM track because I am curious to see how social media fully evolves into the business process. “Social media” has really been a catalyst for business change, and with an entire track dedicated to Social CRM it’s clear that businesses are really ready to embrace what social media means as a business strategy, not a trend.
Topics this event will cover (from the program):
  • Streamline business processes
  • Create great customer experiences
  • Improve customer satisfaction and loyalty
  • Generate high returns on CRM investments
  • Prepare for customer trends that are reshaping the marketplace
  • Leverage technologies that will change customer relationships
  • Benefit from Web 2.0 and Social CRM
Denis Pombriant, the Founder and Managing Principal of Beagle Research will be keynoting on the economic drivers that will shape business over the next decade. Denis will be presenting some data from more than two years worth of research and help you prepare for some of the challenges that lie ahead. He will also be conducting a Q&A session with Branden Tsetsilas of Progress Software, a company, that has taken a huge leap forward in forecasting predictability and sales performance effectiveness that are hallmarks of sustainability. This session is definitely worth checking out, learn Branden’s secrets of success.
We will also be there, so please stop by the booth and say hello. We will be doing a drawing for an iphone (although since the 4G is having so many issues, you might want to spend the gift card on something else at the Apple store)
If you can’t make the event, we will be tweeting and blogging live from the event. There are really some great sessions worth attending, but we’ll cover the big ideas, helpful tips and trends to think about. Follow us on twitter, or join the group on LinkedIn.
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