Sales Forecasting: Accuracy vs. Precision

What do you really want sales forecasts to be? Accurate? Or precise? In a new Beagle Research white paper, “The Case for Modern Sales Forecasting,” industry luminary and lead analyst Denis Pombriant explores this conundrum. Pombriant avers that it’s easy to be accurate in sales forecasting once, but being able to hit your number repeatedly is sales forecasting precision – and much more difficult. Gone are the days of writing forecasts on the back of a paper napkin. Today, modern enterprises need advanced sales forecasting solutions so they can predict their forecasts with accuracy and precision. Their business depends on it.