The conversation on Revenue Performance Management continues. After yesterday’s post, Lauren Carlson, CRM market analyst at Marketing Automation Software Guide, introduced me to an interesting blog post on RPM. Carlson looks at RPM through the lens of Marketing Automation and while there is much validity to that viewpoint, Cloud9 believes that RPM impacts the entire front office including sales, marketing, and service.
Yet the fact that the industry is engaging in conversations around RPM is encouraging. What’s your take?