Expert: Bob Kelly

Topic: Sales Operations Priorities, Challenges and Aspirations for 2010

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Bob Kelly - Chairman, The Sales Management Association

Mr. Kelly is Chairman of The Sales Management Association, a global, cross-industry association for sales operations and sales management professionals. In this role, he oversees research, content development and member services for the Sales Management Association’s members in 13 countries.

From 2003 to 2009, Mr. Kelly was Vice President of Sales Operations and Strategy at Genuine Parts Company, where he directed sales force effectiveness and corporate strategy at S.P. Richards Company, a US$1.6B operating division. Mr. Kelly was Senior Director of Business Planning, and Director of Marketing Strategy at MCI WorldCom; from 1994 to 1998 he worked as a management consultant in The Alexander Group’s sales force effectiveness practice. Mr. Kelly holds an MBA from Emory University’s Goizueta Business School and a B.A. from Washington and Lee University.

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Topic Details

Sales Operations Priorities, Challenges and Aspirations for 2010

Research from The Sales Management Association suggests that 2010 is the year that Sales Operations emerges as a strategic function within the organization. Due to the global recession, expense and headcount reduction and the “do more with less” mindset, senior executives see Sales Operations as a critical factor in sales success. Yet challenges remain.
Cloud9 is pleased to welcome Robert Kelly, Chairman of The Sales Management Association, to the March Expert Series Webinar where he discussed the results of his organization’s research into more than 125 sales operations departments. The results show:

  • The best practices for strategic sales alignment that are working today
  • How Sales Operations professionals are meeting the challenge of scarce resources to support their teams
  • What the priorities in Sales Operations need to be to ensure success

This very special event is designed to provide Sales Operations professionals with invaluable feedback from their peers on how to make their function more strategic and grow their value to the organization.

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