According to Cloud9 Analytics President and Chief Executive Officer Swayne Hill, only 44 percent of deals that salespeople forecast to close actually end up closing. The disconnect, Hill says, comes from a gap in delivering analytics to sales and marketing people. Organizations often have performance management for the back office, and a business intelligence (BI) application geared toward analysts. But salespeople get left out of that equation, he argues, and lack the tools they need to accurately manage pipelines, forecast sales, and optimize revenues. In the wake of receiving $8 million in a Series C round of venture-capital funding, Cloud9 recently unveiled its Cloud9 Analytics Performance Management solution.

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