Author Archives: Barbra Gago

Barbra Gago

The State of Pipeline Management & Sales Forecasting

SiriusDecisions and Cloud9 Analytics invite you to please complete our 2010 Sales Pipeline and Forecasting Survey. Your responses will be invaluable in determining pipeline and forecast management characteristics of best-in-class sales organizations. In exchange for your participation, SiriusDecisions will provide …
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Barbra Gago

Is Factoring Close Probability in Forecasting Important?

This question was recently asked on the Focus Expert Network. A lot of responses noted that “probability” itself may be a bit out-dated, and some focuses on the definition of “forecasting.” According to Swayne Hill, our CEO, it depends on …
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Barbra Gago

How Does Your Sales Funnel Compare?

Craig Rosenberg and Sarah Miller of Focus Expert Network recently pulled 14 sales and marketing leaders together to create the first ever “book of funnels” or The Sales and Marketing Pipeline and Funnel Models book. The goal was to share …
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Barbra Gago

Morphing Regular Marketers into Revenue Marketers

**Note: While we generally discuss Sales specific topics, I recently attended the Marketo User Summit, and feel compelled to share my insights because I think it’s relevant to all audiences. Marketing automation is growing a space, and as the methodologies …
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Barbra Gago

Terminology: Sales Forecasting

The short answer is that sales forecasts are estimates of what your business is going to be in the future. It’s the process of predicting sales for a company or individual. Forecasting tools can be leveraged to help companies fully …
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Barbra Gago

Presentation: Dynamic Sales Management

Swayne Hill recently gave a presentation on Dynamic Sales Process. In it, he discusses how a Dynamic Sales Management process will increase pipeline velocity and sales forecast accuracy resulting in, more revenue. Here you will see that he’s drawn attention …
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Barbra Gago

Terminology: Lead Nurturing

Lead nurturing tends to be a part of the sales process that marketing owns, and while that is generally the case, I think it’s also a balancing act between sales and marketing. Since social media has opened up the doors …
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Barbra Gago

Key Points from The Revenue Velocity Forum

Revenue Velocity Forum this Wednesday was full of great content and conversation. Each of our speakers offered great research, case studies, tips and advice on how to increase your revenue velocity. Here are some key points that were covered by …
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Barbra Gago

Before Predictability You Need Accuracy

There are many sales forecasting applications out there, but as our CEO so eloquently put it yesterday, the problem is that “you can forecast your way all the way to failure.” The key to true predictability is better pipeline management …
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Barbra Gago

Terminology: Sales Buyer Persona

While persona development is traditionally placed in the lap of the marketing department, it’s becoming more obvious that Sales needs to not only be crystal clear about who their buyer personas are, but also how to define them and how …
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