Tag Archives: business

Barbra Gago

:30 Second Expert Opinions: Josiane Feigon

Josiane Feigon is author of the book, Smart Selling on the Phone and Online–the sourcebook for inside sales. Her Cubicle Chronicles blog is voted among the top 25 sales blogs. She’s founder and CEO of TeleSmart Communications, a 20-year veteran …
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Barbra Gago

Terminology: The [Social] Sales Funnel

Traditionally, the sales funnel starts with “awareness” or outbound marketing to drive unqualified leads into the top of funnel, then, after a series of qualifying steps, ends with fewer “customers” exiting through the bottom. Social media has affected traditional funnel in …
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Barbra Gago

Denis Pombriant on CRM & Economics

Denis Pombriant of Beagle Research Group gave a fascinating keynote yesterday at CRM Evolution in New York. He started by warning everyone (I’m paraphrasing here) that what he said might “scare them away” but then he said, “not to worry, …
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