Tag Archives: buyer 2.0

Barbra Gago

Terminology: Customer 2.0

As we have seen over the last couple of years, consumer and b2b buyer behaviors have been changing. Quite rapidly in fact. We’ve heard through the musings of social media evangelists that you have to remember that companies are made …
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Barbra Gago

Terminology: Sales 2.0

Sales 2.0 is simply leveraging technology to be more efficient and ultimately more effective. Sales 2.0 allows for increased communication and collaboration (sales and marketing alignment starts to become inevitable) between the sales organization and others within the company (like …
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