Tag Archives: buying cycle

Barbra Gago

Terminology: Sales Buyer Persona

While persona development is traditionally placed in the lap of the marketing department, it’s becoming more obvious that Sales needs to not only be crystal clear about who their buyer personas are, but also how to define them and how …
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Posted in Sales & Prospecting, Sales Leadership | Tagged , , , , | 1 Comment
Barbra Gago

Terminology: Sales 2.0

Sales 2.0 is simply leveraging technology to be more efficient and ultimately more effective. Sales 2.0 allows for increased communication and collaboration (sales and marketing alignment starts to become inevitable) between the sales organization and others within the company (like …
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