Tag Archives: customer 2.0

Barbra Gago

How Does Your Sales Funnel Compare?

Craig Rosenberg and Sarah Miller of Focus Expert Network recently pulled 14 sales and marketing leaders together to create the first ever “book of funnels” or The Sales and Marketing Pipeline and Funnel Models book. The goal was to share …
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Barbra Gago

Terminology: Social CRM (A Transition from “CRM”)

As Sales evolves to serve the new buyer, the company business process at large must also evolve. Social CRM has been seen as an extension of the traditional CRM which is heavily focused on the technology used to streamline, optimize …
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Barbra Gago

Terminology: Customer 2.0

As we have seen over the last couple of years, consumer and b2b buyer behaviors have been changing. Quite rapidly in fact. We’ve heard through the musings of social media evangelists that you have to remember that companies are made …
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