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Terminology: The [Social] Sales Funnel
Traditionally, the sales funnel starts with “awareness” or outbound marketing to drive unqualified leads into the top of funnel, then, after a series of qualifying steps, ends with fewer “customers” exiting through the bottom. Social media has affected traditional funnel in …
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Terminology: Qualified Lead
It used to be that a qualified lead simply meant a potential customer that has expressed interest in your product or brand, and that meets some general buying criteria. While that’s still true, a qualified lead must accompany a lot …
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Analytics are Vital to CRM Success
In his recent post, and last week’s “This Week in the Rear View Mirror” (a weekly interactive series) Chris Bucholtz talked a lot about the importance of analytics for CRM, especially when arguing that CRM or Social CRM are good …
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Posted in Sales Leadership, Sales Operations
Tagged Analytics, BI, business success, Chris Bucholz, customers, social CRM
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