Tag Archives: definitions

Barbra Gago

Terminology: Pipeline Velocity

Pipeline velocity is an important sales and marketing metric that is often overlooked. Knowing the details of your pipeline velocity can help you with better forecast accuracy because it measures the rate of change in your pipe, giving you a …
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Barbra Gago

Terminology: Social CRM (A Transition from “CRM”)

As Sales evolves to serve the new buyer, the company business process at large must also evolve. Social CRM has been seen as an extension of the traditional CRM which is heavily focused on the technology used to streamline, optimize …
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Barbra Gago

Terminology: Sales 2.0

Sales 2.0 is simply leveraging technology to be more efficient and ultimately more effective. Sales 2.0 allows for increased communication and collaboration (sales and marketing alignment starts to become inevitable) between the sales organization and others within the company (like …
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