Tag Archives: marketing

Barbra Gago

Morphing Regular Marketers into Revenue Marketers

**Note: While we generally discuss Sales specific topics, I recently attended the Marketo User Summit, and feel compelled to share my insights because I think it’s relevant to all audiences. Marketing automation is growing a space, and as the methodologies …
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Barbra Gago

Terminology: Sales Buyer Persona

While persona development is traditionally placed in the lap of the marketing department, it’s becoming more obvious that Sales needs to not only be crystal clear about who their buyer personas are, but also how to define them and how …
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Posted in Sales & Prospecting, Sales Leadership | Tagged , , , , | 1 Comment
Barbra Gago

How to Build a Pipeline With Social Media

Building a sales pipeline with social media is not something that can happen with one person or without any tools. While the process and tools will be different for every company, if the goal is to create a pipe through …
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Barbra Gago

Terminology: Pipeline Velocity

Pipeline velocity is an important sales and marketing metric that is often overlooked. Knowing the details of your pipeline velocity can help you with better forecast accuracy because it measures the rate of change in your pipe, giving you a …
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Posted in Sales Management | Tagged , , , , , | 1 Comment