Tag Archives: sales and marketing alignment

Barbra Gago

Morphing Regular Marketers into Revenue Marketers

**Note: While we generally discuss Sales specific topics, I recently attended the Marketo User Summit, and feel compelled to share my insights because I think it’s relevant to all audiences. Marketing automation is growing a space, and as the methodologies …
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Barbra Gago

How to Build a Pipeline With Social Media

Building a sales pipeline with social media is not something that can happen with one person or without any tools. While the process and tools will be different for every company, if the goal is to create a pipe through …
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Barbra Gago

Terminology: Qualified Lead

It used to be that a qualified lead simply meant a potential customer that has expressed interest in your product or brand, and that meets some general buying criteria. While that’s still true, a qualified lead must accompany a lot …
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