Tag Archives: sales

Barbra Gago

Morphing Regular Marketers into Revenue Marketers

**Note: While we generally discuss Sales specific topics, I recently attended the Marketo User Summit, and feel compelled to share my insights because I think it’s relevant to all audiences. Marketing automation is growing a space, and as the methodologies …
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Barbra Gago

Terminology: Sales Buyer Persona

While persona development is traditionally placed in the lap of the marketing department, it’s becoming more obvious that Sales needs to not only be crystal clear about who their buyer personas are, but also how to define them and how …
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Barbra Gago

:30 Second Expert Opinions: Josiane Feigon

Josiane Feigon is author of the book, Smart Selling on the Phone and Online–the sourcebook for inside sales. Her Cubicle Chronicles blog is voted among the top 25 sales blogs. She’s founder and CEO of TeleSmart Communications, a 20-year veteran …
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Josiane Feigon

Social Media Blueprint for Sales Reps

Social media has become a “must-have” when prospecting in today’s conversation economy. LinkedIn, the social media corporate tool of choice first started off as a recruitment tool and today, 80% of companies still use it in their recruiting efforts- which …
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Josiane Feigon

10 Tips: Forecasting Out the No-Po’s

Forecast accuracy is on everyone’s mind as we move into the most important quarter in the year. The numbers are scary= less that 50% of salespeople are hitting their numbers and “no decision” is the most popular reason for lost …
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Barbra Gago

Terminology: Pipeline Velocity

Pipeline velocity is an important sales and marketing metric that is often overlooked. Knowing the details of your pipeline velocity can help you with better forecast accuracy because it measures the rate of change in your pipe, giving you a …
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Posted in Sales Management | Tagged , , , , , | 1 Comment
Barbra Gago

Terminology: The [Social] Sales Funnel

Traditionally, the sales funnel starts with “awareness” or outbound marketing to drive unqualified leads into the top of funnel, then, after a series of qualifying steps, ends with fewer “customers” exiting through the bottom. Social media has affected traditional funnel in …
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