Tag Archives: social CRM

Barbra Gago

9 Social CRM Experts You Should Follow

Here are 9 Social CRM Experts you should follow. Each are constantly blogging, sharing researching, presenting new ideas and conversing in dialogue about the evolution of CRM, social technologies, how technology affects customer-brand relationships and how to use or integrate …
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Barbra Gago

Analytics are Vital to CRM Success

In his recent post, and last week’s “This Week in the Rear View Mirror” (a weekly interactive series) Chris Bucholtz talked a lot about the importance of analytics for CRM, especially when arguing that CRM or Social CRM are good …
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Barbra Gago

The New Rules for Relationship Management

Last week at CRM Evolution, Ray Wang (among others) gave a great presentation on the new rules of relationship management. As we touched on in our Social CRM post, relationship management is now governed primarily by the customer. By this …
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Barbra Gago

Terminology: Social CRM (A Transition from “CRM”)

As Sales evolves to serve the new buyer, the company business process at large must also evolve. Social CRM has been seen as an extension of the traditional CRM which is heavily focused on the technology used to streamline, optimize …
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Barbra Gago

CRM Evolution: What’s Next in CRM?

August 1st we’ll be heading cross country to attend CRM Evolution, a conference dedicated to exploring the new ways CRM improves business processes and customer experiences. I am particularly interested in the Social CRM track because I am curious to …
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