Cloud9 Customer Brainshark Wins Technology ROI Award from Nucleus Research

Brainshark receives the award for its implementation of Cloud9’s Pipeline Accelerator, which drove compelling changes to its sales cycle

Redwood City, Calif., June 9, 2011

News Facts

Cloud9, the leader in on-demand sales forecasting and pipeline management solutions, today congratulates its customer Brainshark, the leader in online and mobile video presentations, on being selected as one of the 2011 recipients of the Nucleus Research Technology ROI Award. The award recognizes Brainshark’s implementation of Cloud9’s Pipeline Accelerator, a robust pipeline and forecasting solution, that provides complete visibility into changes in an organization’s sales pipeline.

Now in its eighth year, Nucleus Research’s Technology ROI Award recognizes skillful deployments of IT solutions that produce positive, bottom-line financial return on investment.

This year, after careful evaluation, Nucleus Research determined that Brainshark has clearly demonstrated the link between IT strategy and business goals with its use of Cloud9’s Pipeline Accelerator.

Also, Cloud9 will be hosting a webinar with Rebecca Wettemann of Nucleus Research titled “Building the Business Case for Sales Analytics” on Wednesday, June 22 at 10 a.m. PDT / 1 p.m. EDT. An expert on the financial analysis of technology, Ms. Wettemann will discuss how the use of analytics brings productivity and predictability to the sales pipeline. Click here to register now.

Supporting Quotes

“Along with the recognition of being a high ROI achiever for improved sales productivity and effectiveness, Brainshark should also be noted as a best practice leader in IT deployment. Brainshark combined quick deployment and dramatic ROI with a highly scalable SaaS solution that positions Brainshark well for continued, efficient growth,” said Dave Roth, research director of Nucleus Research.

“Finding ways to improve bottom-line business performance is invaluable,” said Dave Fitzgerald, executive vice president at Brainshark. “By deploying Cloud9’s Pipeline Accelerator, we improved our forecast closure rate and realized roughly $400,000 of found money every three months. We appreciate the results that Cloud9 has helped us achieve and are truly honored to receive this recognition from Nucleus Research.”

“We congratulate Brainshark on this recognition as the company has demonstrated that IT solutions can fundamentally alter the sales process for the better,” said Jim Burleigh, CEO at Cloud9. “We are pleased to be part of their success as we move forward with helping many more companies stay competitive in a continuously fast-changing business landscape.”

About Cloud9

Cloud9 is the global leader in on-demand sales forecasting and pipeline management solutions for Salesforce CRM. The company delivers these revenue performance management applications directly to line–of–business users to dramatically improve the predictability of their sales forecasts, the effectiveness of their one-on-one sales rep coaching and productivity of their weekly sales meetings. The result is higher win rates, better CRM adoption and accelerated revenue. Cloud9 solutions deliver value in just 24 hours and require zero installation, zero maintenance and zero IT support. Cloud9 customers include Covad Communications, EMC2, Siemens, Thermo Fisher Scientific, and Thomson Reuters. The company is headquartered in Redwood City, Calif. For more information, please visit

About Brainshark, Inc.

Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies – including a third of the Fortune 100 – rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit

Cloud9 raised our forecast accuracy at the first week of the quarter from 60% to 95%.
Jon Jung,
Sales Ops Manager
Jon Jung,<br>Sales Ops Manager