Cloud9 Introduces Revenue Velocity Forum to Boost Companies’ Sales and Marketing Performance.

Touring Three U.S. Cities in October with CSO Insights, Marketo, and Sales Performance International to Help Sales and Marketing Leaders Gear Up for Stellar Results in 2011

Redwood City, Calif, Sept. 29, 2010 News Facts

Cloud9 Analytics, a leading provider of SaaS business analytics for line-of-business managers, introduced today Revenue Velocity Forum – a thought-leadership event designed to help business managers achieve sales and marketing excellence. Collaborating with CSO Insights, Marketo and Sales Performance International (SPI), Cloud9 Analytics will be bringing the event to San Francisco; Orange County, Calif., and Boston throughout the month of October.

The event will present best practices that can drive velocity in the revenue cycles. Speakers will include Swayne Hill, president and CEO of Cloud9; Jim Dickie, managing partner of CSO Insights; and executives from Marketo and SPI. Presentations will be followed by open discussions, and a cocktail and networking reception.

Registrants also will be able to participate in a sales performance survey designed by CSO Insights, and attendees will be able to see how their responses compare to top-performing organizations. See complete agenda and details at http://marketo.cloud9analytics.com/revenuevelocitysummits.html.

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“Speeding sales closure rates remains a top concern in the current economic climate. Cloud9 Analytics is pleased to work with these three leading organizations to offer our audience best practices that are actionable and provide a path to improved velocity throughout the revenue cycle,” said Swayne Hill, president and CEO of Cloud9 Analytics.

“Marketo believes that sales and marketing work hand-in-hand. When marketing and sales align, the potential for improved revenue performance is enormous,” said Phil Fernandez, president and CEO of Marketo. “The Revenue Velocity Forum series provides an opportunity to educate sales and marketing professionals on how to boost marketing ROI, sales productivity and top-line growth through sales and marketing alignment.”

“In a recent survey, we found that just less than half of all forecasted sales deals result in wins. Forecasted close rates are at a 16-year low, and the cost of not investing in solutions and best practices to accelerate revenue is dangerous for modern enterprises,” said Jim Dickie, managing partner of CSO Insights. “As we enter into the home stretch for 2010, we encourage all sales and marketing managers to join us and consider new ways to drive sales effectiveness for 2011.”