Managing Uncertainty, Risk and Opportunity in the Sales Pipeline

What do sales managers fear most? What they don’t know. That’s why sales forecasts are full of probabilities, sandbagging, and wishful thinking. Because there is so much in the pipeline that is unknown. But what if you could turn what is unknown into opportunity and risk – things you can actually see and manage?

For Brainshark, a leading on-demand presentation technology provider, visibility into pipeline risk and opportunity translated to $1.6M in additional revenue!

This Cloud9 Expert Series Webinar explores how a new class of performance management applications from Cloud9 are helping organizations turn uncertainty into known quantities today. And by knowing what opportunities and risks to manage, how organizations can improve win rates and boost forecast accuracy.

Join industry luminary Denis Pombriant of Beagle Research and Cloud9 customer Dave Fitzgerald, EVP of Sales, Marketing and Services for Brainshark, as they discuss how reducing uncertainty and managing risk and opportunity in the pipeline can help you:

  • Boost forecast win rates to increase revenue
  • Focus on working the deals that matter most
  • Run more efficient weekly sales meetings

About our Presenter
Dave Fitzgerald, executive vice president, oversees all aspects of Brainshark’s sales, marketing and service operations. He brings more than 20 years of sales, marketing, and customer services operations at high growth software companies. Prior to Brainshark, Dave was the senior VP of sales & services at ClearStory Systems, a digital asset management software company. He served as president and COO of the Americas operations for Eyretel, a British company providing call center optimization solutions.

During his three years at the company, his operations grew quarterly revenue and gross margins by over 250%. Prior to Eyretel, Dave was senior VP of sales & alliances at Xchange Applications where he participated in a very successful IPO. His career has been focused on building very successful, high-growth sales, services, and marketing operations focused on delivering value based business solutions.

Cloud9 raised our forecast accuracy at the first week of the quarter from 60% to 95%.
Jon Jung,
Sales Ops Manager
Jon Jung,<br>Sales Ops Manager