Industry luminary and author Denis Pombriant of Beagle Research looks at the nature of uncertainy in sales forecasting and how organizations can benefit from a new class of performance management applications to uncover risks and opportunities that CRM systems just can't show.
This information-packed Viewpoint will change forever the way you look at forecasting strategies and why knowing where you are at risk in your forecast is incredibly empowering. Because when sales managers know where their risks and opportunities are, they know where they have to put their resources to meet their number.
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