Frank McMahon
CoreMatrix Systems

Cloud9 Analytics and CoreMatrix Systems Team to Improve Sales Effectiveness and Operations for Customers
New Partnership Already At Work Realizing Gains for Industry Giant Lamar Advertising

DREAMFORCE 2007, SAN FRANCISCO, Calif., September 17, 2007Cloud9 Analytics, a provider of on-demand analytic applications, and CoreMatrix, a leader in on-demand CRM software consulting services, today announced a partnership to increase sales and improve sales operations for customers.  Customers will benefit from a unified vendor experience before, during and after implementation since the two companies will integrate their products and services, participate in each other’s sales and marketing efforts, and coordinate customer support.

The partnership is already helping Lamar Advertising Pittsburg (NASDAQ: LAMR) realize an increase in Salesforce user adoption, improvements in the sales and management process and streamlined reporting and analysis, including:

More detailed information about how Lamar Advertising Pittsburg is using their Salesforce application with CoreMatrix and Cloud9 Analytics can be found by visiting the CoreMatrix web site at

“With more than 400 Salesforce implementations under their belt, CoreMatrix has a wealth of CRM expertise and analytics experience,” said Swayne Hill, CEO of Cloud9 Analytics.  “This partnership provides customers with a one-stop shop they can rely on to streamline their operations, boost sales and get the most from Salesforce.”

“Cloud9’s unique, on-demand analytic applications are the missing link necessary to provide a complete solution for customers,” said Frank McMahon, a CoreMatrix co-founder and CRM industry veteran.  “Our new partnership is already delivering extraordinary results for Lamar Advertising Pittsburg, and we’re experiencing huge growth from companies wanting to harness the value of analytics to better manage their sales organizations.”

Using Cloud9 Analytics’ Custom Dashboards and Reports capability, CoreMatrix is able to create custom solutions tailored to answer Lamar Advertising Pittsburg’s critical sales questions on field performance, forecasting, pipeline analysis and other key issues.  Used in conjunction with the Cloud9 Pipeline Accelerator and Cloud9 Messenger applications, CoreMatrix customers are able to unlock their Salesforce data to increase sales and better manage their businesses and sales organizations.

Founded in 1902 as a small sign company on the Gulf Coast of Florida, Lamar Advertising today is one of the largest providers of out-of-home advertising in the nation.  Lamar operates more than 149,000 billboards and has more than 75 transit franchises that reach driving audiences in 18 states and two provinces through displays on bus shelters, benches and buses.  In 2005, Lamar generated revenues of more than $1 billion for the first time.  Its 3,300 employees are spread among more than 150 offices in the United States, Canada and Puerto Rico.

Free Offers
Cloud9 Analytics recently announced two free offers for its Cloud9 Messenger and Cloud9 Pipeline Accelerator products.
Salesforce users can activate their free Cloud9 Messenger subscriptions and start receiving their weekly “What’s Changed” reports delivered to their blackberries and other mobile devices by registering at  A premium version that allows subscribers to personalize their reports is also available as an extra-cost option.
Cloud9 is also offering a free, 30-day trial of its Cloud9 Pipeline Accelerator, an analytics application that prioritizes sales opportunities, calculates pipeline coverage, watches for changes in the current opportunity pipeline and connects reps working on similar deals. customers can sign up for their 30-day free trial by visiting

About CoreMatrix Systems
CoreMatrix Systems is a leading provider of on-demand consulting services – specializing in CRM, business intelligence and systems integration for SMB and enterprise organizations. CoreMatrix was founded by former Siebel Systems veterans who have extensive mid-market and enterprise application experience with more than 400 Salesforce deployments across industries including advertising and media, business services, communications, financial services, health care, insurance, high tech software and services and manufacturing. Contact us at 877-CRM-2120 or

About Cloud9 Analytics
Cloud9 Analytics delivers on-demand analytic applications for customers that accelerate sales cycles, uncover new revenue opportunities, promote team selling and improve revenue predictability.  The patent-pending Cloud9 Time Machine that powers Cloud9 applications continuously stores snapshots of Salesforce data that would otherwise be overwritten and lost, automatically building a history of sales events, human behavior and market information.  Fully integrated with Salesforce, Cloud9 applications require no knowledge of analytics, reports or dashboards, and no IT involvement to install or operate.  The company is headquartered in San Mateo, California.  For more information, please visit
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