Cloud9 Analytics and Sales Performance International Partner to
Help Sales Teams Make Their Numbers

DREAMFORCE, SAN FRANCISCO, Calif., Sept. 18, 2007 – Cloud9 Analytics, a provider of on-demand analytic applications, and Sales Performance International (SPI), a leading sales performance improvement firm, today announced a partnership to create, market and sell the industry's first sales methodology and analytics ROI dashboards for customers.

Developed using Cloud9’s Custom Reports and Dashboards and supported by the Cloud9 Time Machine, the Cloud9-SPI solution helps sales teams and managers make their number by giving them the ability to see the big picture in their sales pipelines, forecasts and opportunities and detect and correct sales inefficiencies before they become problematic and affect the bottom line.

The jointly created dashboards track and measure SPI methodology ROI, identify specific sales reps that are increasing their sales by implementing the SPI methodology and identify sales reps who may need some follow up training and coaching in specific areas of the SPI sales process; in effect, turning “B” reps into “A” reps.  In addition to their co-development activities, Cloud9 and SPI will engage in a variety of joint sales and marketing activities, including a range of sales programs and initiatives, customer programs and webinars.

“The Cloud9-SPI solution answers the important question, ‘What is the adoption of sales methodology across my organization?’” said Dave Stein, Founder and CEO of ES Research Group, a leading advisory firm for sales effectiveness and performance.  “The goal is to drive increased sales by increasing sales team performance. One proven way to increase sales team performance is to increase methodology adoption.  We expect the Cloud9 Analytics-SPI solution to contribute substantially to this performance gain, resulting in sustainable competitive advantage for their clients.”

“Cloud9 Analytics has gained traction quickly with its custom sales analytics dashboards, and with a proven sales methodologies and best practices leader like SPI,” said Jim Dickie, Managing Partner of CSO Insights.  “While other methodologies vendors claim to measure ROI, they don’t have access to historical sales behavior such that Cloud9 is bringing to the table. Now, with SPI, this brings rapid, measurable ROI with true analytics for clearly identifying potential issues and correcting them early to a whole new level.”

About Sales Performance International
Sales Performance International (SPI) is a global sales performance improvement firm dedicated to helping the world’s leading corporation’s drive measurable and sustainable revenue growth and operational sales performance improvement.  Founded in 1988, SPI has been the leader in helping global companies successfully transition from selling products to marketing and selling high-value solutions.  With extensive sales performance expertise, deep industry knowledge, global resources and a proven track record, SPI collaborates with clients to deliver strategic, operational and tactical solutions.  SPI clients include Microsoft, Heineken, Hitachi Data Systems, Manpower, IBM, WIX and Verizon. Visit SPI at
About Cloud9 Analytics

Cloud9 Analytics delivers on-demand analytic applications for customers that accelerate sales cycles, uncover new revenue opportunities, promote team selling and improve revenue predictability.  The patent-pending Cloud9 Time Machine that powers Cloud9 applications continuously stores snapshots of Salesforce data that would otherwise be overwritten and lost, automatically building a history of sales events, human behavior and market information.  Fully integrated with Salesforce, Cloud9 applications require no knowledge of analytics, reports or dashboards, and no IT involvement to install or operate.  The company is headquartered in San Mateo, California.  For more information, please visit

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