Cloud9 Analytics Wins 2007 Stevie Award

#1 CRM Problem, User Adoption, Solved by Sales Analytics Applications

LAS VEGAS, Nevada, December 10, 2007 – Cloud9 Analytics, a provider of on-demand analytic applications, today announced that its software has been recognized as the best solution to increase sales teams’ use of their existing CRM software. The prestigious Stevie Award for the CRM Implementation and User Adoption category was jointly presented to Cloud9 Analytics by The Stevie® Awards, hailed as "the business world's own Oscars" by the New York Post, and Selling Power magazine, the leading sales management publication with 145,000 subscribers.

Employee reluctance to utilize their own CRM software creates confusion, reduces sales productivity and results in inaccurate sales forecasts in the majority of sales organizations. AMR Research reported that 68 percent of companies have had significant user adoption challenges with their CRM implementations (Customer Management Spending Report, 2007-2008).  “By making it easy for sales people to quickly understand trends and what’s changed in their forecast and pipeline, Cloud9 Analytics finally creates a compelling reason for the sales field to use their company’s CRM system,” said Swayne Hill, Cloud9 Analytics CEO.  “Using the Cloud9 Pipeline Accelerator application helps sales organizations sell more than they did before, instantly turning CRM from a burden into a competitive sales weapon.”

The Stevie Award recognition was based in part on the work that Cloud9 Analytics and its partner, CoreMatrix, did at a customer, Lamar Advertising (NASDAQ: LAMR). From this joint effort, Lamar Advertising realized improvements in CRM user adoption, sales management, sales team effectiveness and streamlined sales reporting and analysis. customers are invited to sign up for the free, on-demand Cloud9 Messenger application and start receiving their weekly “what’s changed” updates by registering at

Salesforce users can also register for a free, 30-day trial of the Cloud9 Pipeline Accelerator at

About Cloud9 Analytics
Cloud9 Analytics delivers on-demand analytic applications for customers that accelerate sales cycles, uncover new revenue opportunities, promote team selling and improve revenue predictability.  The patent-pending Cloud9 Time Machine that powers Cloud9 applications continuously stores snapshots of Salesforce data that would otherwise be overwritten and lost, automatically building a history of sales events, human behavior and market information.  Fully integrated with Salesforce, Cloud9 applications require no knowledge of analytics, reports or dashboards, and no IT involvement to install or operate.  The company is headquartered in San Mateo, California.  For more information, please visit

# # #